Domain Names – An apple by any other name

It’s generally a good idea to start thinking about a domain name for your business very early in the website process. If you’re in the startup phase of your business and online-focused, your business name might be your domain name. Either way, it’s vital that you have a domain name that’s easy to remember, descriptive, and reflects your business name or services.

A couple of things to consider when considering a domain name:

  • If it’s at all humanly possible, register a .com domain name. Organizations (.org) excepted, people will default to .com when they type in your web address. You don’t want them to go to a different site because you have a .net or .biz or whatever other gazillion extensions they have now.
  • Include an important keyword in your domain name ( is better than just Keywords in domain names help your search engine rankings.
  • If you’re interested in social networking, try to get a domain name that’s also available in Twitter. (Our domain is, our Twitter username is @pixelandpaper.) And then reserve that username on Twitter.
  • If you have someone register the domain for you, make sure that you are listed as registrant (owner) of that name. Pixel & Paper Designs is generally listed as the technical and administrative contacts for names we register on behalf of our clients, but our clients are always the owner of the name.
  • If you’d like to register your domain yourself, we recommend No, we don’t get anything from them for saying that. We’ve just had bad experiences with other registrars over the years, and never anything but great service with GoDaddy. They’re the only registrar we use, if we can help it. (We just wish they’d clean up their website. Too cluttered and market-y.)

More info than you want to think about? That’s what we’re here for, so call us to help you determine the best domain name for you. And don’t forget the third part of a website trifecta, the hosting.



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