Social Media – A community of cooks

So you keep hearing about social media, and this Facebook and Twitter stuff. Not to mention YouTube, LinkedIn, Plaxo, Digg, Flikr… we could go on and on, but you get the idea. What’s the big deal? Should your business be jumping on the bandwagon?

Short answer? It depends. (Don’t you hate that?)

Is Social Media right for you?

Before your business jumps into the social networking arena, ask yourself a few questions:

  1. Are my customers or potential customers using social networking? Which sites are they using – and which are they ignoring? If most of your potential prospects are on Facebook, there may not be much point in having a Twitter account. We can help you determine what social networking sites, if any, would be best for your company.
  2. Are people already talking about my company in social media? If Twitter is lit up with complaints about your company’s customer service, you need to be aware of those complaints and address them.
  3. What do I want to say and how do I want to say it? If you don’t have the capability to create videos, or you’ve not comfortable on camera, YouTube may not be the best place for you. On the other hand, if your company sells video equipment, YouTube might be a perfect fit. If you’re not comfortable writing a lot of text, is a picture worth a thousand words?
  4. Do I have more to share than sales messages? You can advertise your latest product, blog post, or service offer, but if that’s all you’re sharing, you’ll most likely not get the best return on your investment. To get maximum ROI from your social networking, you need to engage your audience, get involved, offer advice, and come from a position of helpfulness. As one Tweeter proclaimed, "It’s a conversation, not a lecture." (It’s also great if you have a blog that you can link to and create engagement from.)
  5. How much time do I have to devote to it? This is the big question. Social Networking can be a black hole of time. I lost 5 hours my first day on Twitter. I learned a lot, met some great people, followed a lot of great links, but still lost 5 hours to it. Having profiles or accouts on even 2 or 3 social networking sites (say, a Twitter account and a Facebook Fan Page) can take significant time to keep up-to-date and maintain engagement with others. It also takes discipline and time management skills.

So you’ve answered all these questions (with our help if needed) and are ready to jump in? Great! That’s where we come in (if we’re not already there).

A Social Media recipe tailored to your tastes

Once we’ve determined how your business will engage in social networking, we’ll help you develop a strategy using those sites to your best advantage. We’ll set up your accounts on the chosen sites, and make sure your brand identity is carried across (for instance, a custom Twitter background with your logo and mission). We’ll walk you through posting new content, finding followers/friends/fans, and getting involved in the community. And give you a plan for continuing the conversation on your own.

If you want to dip your toe in the pool before taking the plunge, feel free to follow us on Twitter or become a Pixel & Paper fan on Facebook.

Want to join the conversation? Give us a call at 864.848.0848!



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